From Thursday 31 October to Sunday 3 November, four days of scary discounts and promotions, in participating stores, with #StyleNeverDies.
Furthermore, Thursday, October 31, from 3pm to 7pm, adults and children can enjoy a truly fearful afternoon, with the many activities scheduled: in addition to the classic "trick or treat", a corner with make-up artist to become real monsters, and Halloween themed photo frame to capture the moment!
And to top it off, a ... thriller flashmob to dance all together!
The head is to be lost ... indeed, the pumpkin!
Which are the participating stores.
Women's and men's clothing: Angelico, Anthology, Bottega del Sarto, Boxeur des Rues & Malloy, Camicissima, Count of Florence, Datch, David Naman, Denny Rose, Désirée, Elena Mirò, Enrico Coveri, Army, Facis, Fiorella Rubino, Flavio Castellani, Fracomina , Frankie Garage, Gant, Gap, Gas, Gaudì, General Store (Polo Ralph Lauren, Napapijri), Harmont & Blaine, Hermitage, Imperial, Jeckerson, John Barritt, Levi's, Liu Jo Man, Navy, Massimo Rebecchi, MCS, Motivi, Oltre , Pepe Jenas, Rebel Queen by Liu Jo, Refrigue, Rifle, Riabella, Scorpion Bay, Scout, Spitfire, Tailor Club, Timberland, Trussardi, US Polo ASSN, Vans, Von Dutch-Hangar Eighteen, Yes Zee.
Footwear and accessories: Baldinini, Borbonese, Braccialini, Enrico Coveri, Geox, Liu Jo Man, Melluso, Miriade, Outly, Pazolini, Piquadro, Refrigue, Roncato, Samsonite, Timberland, Vans.
Children's clothing and footwear: Charanga, Frankie Garage, Gap, Geox, Harmont & Blaine Junior, Navy, Sarabanda, Scorpion Bay, Scout, Timberland, Vans, US Polo ASSN, Yes Zee.
Sportswear & Outdoor: Arena, Asics, Diadora, Freddy, General Sport (Superdry, New Balance), K-Way, Motostore, North Sails, Salomon, Timberland.
Underwear: Calvin Klein, Calzedonia - Intimissimi, GoldenPoint Outlet, Triumph.
Everything for the home: Bassetti, Borgo Tessile, Caleffi, Home & Cook, Richard Ginori 1735.
Beauty: Deborah Milan, The Erbolario.
Jewelry: Swarovski.
Dining: 32 Via Dei Birrai, Ca’Puccino, Design Bistrot, Farinella restaurant.